Joel Galvez

Since a couple of years I've started focusing on the structural design. In other words: Making wireframes, navigation, what goes where, how to divide or group content, and such things.

I still do a lot of visual and technical work, especially in smaller projects. But it started to happen more often that I end up together with both graphic designers and developers in the same project. I'd typically do the wireframing, but it's usually not that clear cut. (Except for AFK perhaps – that was pretty clear cut).

— I'm working on a new site for an architecture exhibition with a long history: How present the archive in a way that makes you want to engage with it.

— I'm also working on a new site for Rietveld Academie. The main problem is to find a open-yet-encouraging model for how content is published.

— Wireframes for AFK. Finding an open and modular structure that permits them to change the structure and content easily in the future.

— I helped baster and with More focus on the current, the latest, and it's context. Less keywords, meta-structure and past. Mobile reading friendly side-nav.

— I've been working on my project, soon ready for release. It's a process-experiment to see if (in some cases) the editors could start themselves and add the content before the project even started. It's always easier to judge the content, once it's in place. Also, this is the step that usually takes the longest. It's an attempt to take the "content-first" approach further. Coincidentally this turns into a website DIY-thing as well. I'm having other trying it out for making their own sites as a way to do quality control.


The Frame Is The Content

Looking at, and working with, representation of images on the web – the display and relations of images in a flexible and responsive web page. A page defined by a changing (device independent) ‘frame’.

A one week workshop with David and the first year Graphic Design students of the Gerrit Reitveld Academie, with the aim to create a set of unsolicited design proposals to the Rijksmuseum, showing a variety of ways works in their collection could be represented online.


Girls Like Us Website


Perdu — poëzie en experiment

New website, and some identity work, for the poetry stage Perdu in Amsterdam. One special focus was how to deal with 30 years of archive material, and how to create a way to enter it.

Visually, I wanted to see if something (other than the usual loading spinner) could be done during the waiting time between pages. Ideally to make it part of the visual identity instead of accounting it as lost space.

With Anja


Künstlerhäuser Worpswede

An somewhat outspoken visual identity and website. Both for Künstlerhäuser Worpswede and it's current moniker Die Kolonie under the new directorship of Tim Voss.

Handwriting by Kalle


Zhana Ivanova

Portfolio website for Zhana Ivanova


Sibling Nation

A website with a unicode world-clock for the (mostly) Melbourne-based Architects SIBLING.

Please be a bit patient with the loading times, it is hosted in Australia.


De Ateliers 2012

A website to show the works of the artists in residence at De Ateliers in Amsterdam. Replacing the annual printed exhibition catalogue with a website.

This is one take on how to deal with the ongoing dilemma of pages vs. scrolling on the web.



There are a lot of things going on in the beursschouwburg in Brussels, so a big part of the work was finding structures that fit their programme.

Visually, it's the first time I use some form of grid with a vertical tempo, and I think that might happen again, in one way or another.



The first entirely intentionally mobile-friendly website, this project was the turning point when all sites needed to work on phones as well.

With Sam.


Arnhem Mode Biennale

For the Arnhem Mode Biennale 2011 I got the chance to try some things with the 'fold' (the difference between the immediately visible area, and what is visible after scrolling). And in general, a bit more focus on the surface and spatial structuring than, say, cognitive structures.


Galerie Fons Welters

Website for Galerie Fons Welters. Programming by

The typeface is generally unspecified as sans-serif, so in most cases it will be viewed in Helvetica on macs, Arial on a PC or perhaps Droid Sans on the phone.


Corriette Schoenaerts Portfolio

Portfolio website for photographer Corriette Schoenaerts. If you can, please use a large external monitor when viewing.


poly-luna portfolio

Portfolio website for Luna Maurer. Using algorithm-based image placement so the layout keeps its' characteristics regardless of the screen size. (Although today, you can do something almost similar but a lot easier using flexbox)


Gerrit Rietveld Academie

Website for the Gerrit Rietveld Academie. It is a combination of a regular hierarchical website and an open publishing platform for anyone within the academy to publish images, text and videos in their own name. With Alexander Shoukas and Kjartan Fridriksson.


Popup Café

Website for the temporary café and gallery 'Popup Cafe'. With Per Törnberg.