Joel Galvez

My focus is websites; structure, concept, navigation, wire-framing, what-goes-where. What happens when you click something, etc.

Sometimes I get asked to make a website when there is no existing visual identity, then I have to come up with something. Sometimes the website is the only outlet for the visual identity. That way, I occasionally venture in traditional graphic design territory, but more often I collaborate with a print/identity-focused designer.

I enjoy to work out a concept from the very beginning. Sometimes alone, but more often in collaboration.

I do a lot of programming. I have no interest in programming per se, but I enjoy it because it allows me to experiment and stay close to the ever-changing craft.

The process I use is 'content first'. Starting with a rough, functioning website that gets filled with real content, that later gets worked out in detail. This puts the focus on structure and content in the beginning of a project. This process also immediately engages the client/editor to understand (and question) how things works, rather than how things look. Another plus with this process is that, once the website launches, the client/editor is already an expert of the backend/CMS.

Below is a selection of projects that has one or several aspects that I've been wanting to investigate and explore.


Girls Like Us Website


Perdu — poëzie en experiment

New website, and some identity work, for the poetry stage Perdu in Amsterdam. One special focus was how to deal with 30 years of archive material, and how to create a way to enter it.

Visually, I wanted to see if something (other than the usual loading spinner) could be done during the waiting time between pages. Ideally to make it part of the visual identity instead of accounting it as lost space.

With Anja


Künstlerhäuser Worpswede

An somewhat outspoken visual identity and website. Both for Künstlerhäuser Worpswede and it's current moniker Die Kolonie under the new directorship of Tim Voss.

Handwriting by Kalle


Zhana Ivanova

Portfolio website for Zhana Ivanova


Sibling Nation

A website with a unicode world-clock for the (mostly) Melbourne-based Architects SIBLING.

Please be a bit patient with the loading times, it is hosted in Australia.


De Ateliers 2012

A website to show the works of the artists in residence at De Ateliers in Amsterdam. Replacing the annual printed exhibition catalogue with a website.

This is one take on how to deal with the ongoing dilemma of pages vs. scrolling on the web.



There are a lot of things going on in the beursschouwburg in Brussels, so a big part of the work was finding structures that fit their programme.

Visually, it's the first time I use some form of grid with a vertical tempo, and I think that might happen again, in one way or another.



The first entirely intentionally mobile-friendly website, this project was the turning point when all sites needed to work on phones as well.

With Sam.


Arnhem Mode Biennale

For the Arnhem Mode Biennale 2011 I got the chance to try some things with the 'fold' (the difference between the immediately visible area, and what is visible after scrolling). And in general, a bit more focus on the surface and spatial structuring than, say, cognitive structures.


Galerie Fons Welters

Website for Galerie Fons Welters. Programming by

The typeface is generally unspecified as sans-serif, so in most cases it will be viewed in Helvetica on macs, Arial on a PC or perhaps Droid Sans on the phone.


Corriette Schoenaerts Portfolio

Portfolio website for photographer Corriette Schoenaerts. If you can, please use a large external monitor when viewing.


poly-luna portfolio

Portfolio website for Luna Maurer. Using algorithm-based image placement so the layout keeps its' characteristics regardless of the screen size. (Although today, you can do something almost similar but a lot easier using flexbox)


Gerrit Rietveld Academie

Website for the Gerrit Rietveld Academie. It is a combination of a regular hierarchical website and an open publishing platform for anyone within the academy to publish images, text and videos in their own name. With Alexander Shoukas and Kjartan Fridriksson.


Popup Café

Website for the temporary café and gallery 'Popup Cafe'. With Per Törnberg.